alias + GOAT

As the Associate Director of Content at alias, the official selling platform of GOAT and Flight Club, I created our brand guidelines, defined our voice and tone, and oversaw all content and copy creation across the full funnel. Working closely with our Creative Director and Head Designer, I developed brand-defining multi-media end-of-year Market Reports. Take a look at the reports we created in 2022, 2023, and 2024.

I also oversaw brand guidelines and editorial touchpoints for GOAT Group, GOAT’s internal communications arm.